{"title":"BEM LISO","description":"\u003ch2\u003eBem Liso | Brazilian Professional Hair Care System\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eBem Liso means \"well smooth\" in Portuguese. And that is exactly what this collection delivers.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBorn from Brazil's rich tradition of professional hair care, the Bem Liso collection is a complete Brazilian hair smoothing and repair system built around the power of coconut oil, lauric acid, and a full spectrum of vitamins and nourishing minerals. It strengthens, repairs, and smooths damaged and frizzy hair — delivering professional results that are safe for the whole family.\u003c\/p\u003e\u003cp\u003eFormaldehyde-free. Safe for pregnant women and all ages. Trusted by salons and customers worldwide.\u003c\/p\u003e\u003ch3\u003eThe Brazilian Difference\u003c\/h3\u003e\u003cp\u003eBrazil has long been at the forefront of professional hair care innovation. The Bem Liso system draws on this heritage, combining traditional Brazilian botanical knowledge with modern hair science to create a treatment that works on every hair type — from fine and straight to thick, curly, and chemically processed.\u003c\/p\u003e\u003cp\u003eCoconut oil and lauric acid — the core of the Bem Liso formula — are among the most scientifically validated ingredients in hair care. Lauric acid has a unique molecular structure that allows it to penetrate the hair shaft and bind to hair proteins, reducing protein loss and strengthening strands from within. No other common oil does this as effectively.\u003c\/p\u003e\u003ch3\u003eWhat the Bem Liso Collection Does\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eStrengthens \u0026amp; Repairs\u003c\/strong\u003e — Coconut oil and lauric acid penetrate the cortex to reduce protein loss, rebuild damaged strands, and restore structural integrity.\u003cbr\u003e\u003cstrong\u003eSmooths Frizz\u003c\/strong\u003e — A complete smoothing system that tames frizz and flyaways, leaving hair sleek, manageable, and smooth for weeks.\u003cbr\u003e\u003cstrong\u003ePromotes Healthy Growth\u003c\/strong\u003e — Nourishing vitamins, minerals, and antimicrobials support a healthy scalp environment that encourages stronger, healthier new growth.\u003cbr\u003e\u003cstrong\u003eIntense Hydration\u003c\/strong\u003e — Rich in nourishing salts and nutrients that restore moisture balance and leave hair soft, supple, and full of life.\u003cbr\u003e\u003cstrong\u003eColor-Safe\u003c\/strong\u003e — The Bem Liso system is formulated to work on color-treated hair without affecting dye or causing color fade.\u003c\/p\u003e\u003ch3\u003eThe Bem Liso System\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBem Liso Shampoo\u003c\/strong\u003e — A sulfate-free, coconut-infused cleanser that gently removes buildup while preparing the hair for maximum treatment absorption.\u003cbr\u003e\u003cstrong\u003eBem Liso Protein Treatment\u003c\/strong\u003e — The core of the system. A concentrated Brazilian protein formula that repairs extreme damage, eliminates frizz, and delivers lasting smoothness.\u003cbr\u003e\u003cstrong\u003eBem Liso Mask\u003c\/strong\u003e — A deep conditioning mask rich in coconut oil and vitamins that amplifies treatment results and maintains softness and strength between sessions.\u003c\/p\u003e\u003ch3\u003eWho Is Bem Liso For?\u003c\/h3\u003e\u003cp\u003eThe Bem Liso collection is ideal for anyone dealing with frizzy, damaged, or unmanageable hair who wants professional smoothing results without harsh chemicals. It is particularly effective for hair that has been chemically processed, heat-damaged, or simply lacks the strength and vitality it once had. Suitable for all hair types and textures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDiscover the Brazilian secret to smooth, strong, and healthy hair. Shop the Bem Liso collection and experience professional results from the very first wash.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"bem-liso-brazilian-protein-hair-treatment-for-damaged-hair-1l","title":"Brazilian Protein Hair Treatment for Damaged Hair | BEM LISO 1L","description":"\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cstrong\u003eProfessional organic smoothing protein\u003c\/strong\u003e developed with Brazilian technology to\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003ereconstruct damaged, chemically treated, and frizz-prone hair while delivering natural\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003esmoothness and long-lasting alignment.\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cp\u003e- Organic smoothing and deep reconstruction\u003c\/p\u003e\n\u003cp\u003e- Frizz and humidity control\u003c\/p\u003e\n\u003cp\u003e- Strengthens damaged hair fiber\u003c\/p\u003e\n\u003cp\u003e- Ideal for nanoplasty protocols\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/q8Djek2ozy4?si=uWakFVhDBRtAGKfG\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .31in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Deep protein reconstruction\u003c\/p\u003e\n\u003cp\u003e- Strengthens hair and reduces breakage\u003c\/p\u003e\n\u003cp\u003e- Natural smooth alignment and frizz control\u003c\/p\u003e\n\u003cp\u003e- Softness, shine, and healthy appearance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormula \u0026amp; Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Premium Coconut Oil\u003c\/p\u003e\n\u003cp\u003e- Lauric Acid \u0026amp; 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margin-top: 0pt; margin-bottom: 0pt; margin-left: 0.38in; text-indent: -0.38in; direction: ltr; unicode-bidi: embed; word-break: normal;\"\u003e\u003cspan style=\"text-indent: -0.38in; font-size: 0.875rem;\"\u003e- Deep repair and intensive hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"language: en-US; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; margin-left: .38in; text-indent: -.38in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e- Controls frizz and humidity\u003c\/p\u003e\n\u003cp\u003e- Strengthens damaged hair fiber\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Ideal for nanoplasty maintenance\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"836\" data-end=\"848\"\u003eBenefits\u003c\/h3\u003e\n\u003cp data-start=\"851\" data-end=\"881\"\u003e- Deep repair for damaged hair\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Intensive hydration and frizz control\u003cbr\u003e\u003c\/span\u003e- Strengthens and reduces breakage\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Long-lasting softness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"1003\" data-end=\"1027\"\u003eFormula \u0026amp; Technology\u003c\/h3\u003e\n\u003cp data-start=\"1030\" data-end=\"1051\"\u003e- Premium Coconut Oil\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Lauric Acid\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Functional Actives for Nanoplasty\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Supports professional smoothing protocols\u003c\/span\u003e\u003c\/p\u003e","brand":"BRUSH","offers":[{"title":"300 G \/ PURPLE","offer_id":47699251462457,"sku":"BHM-PUR-300ML","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/0204\/6265\/files\/gps_generated_a54ce0fe-480f-4988-bc3f-98a1f437a4f5.png?v=1779961684"},{"product_id":"best-shampoo-for-dry-and-damaged-hair-bem-liso-shampoo-300ml","title":"Bem Liso Shampoo | Best Shampoo for Dry and Damaged Hair - 300 ml","description":"\u003cp data-end=\"718\" data-start=\"507\" style=\"text-align: left;\"\u003e\u003cstrong\u003eProfessional shampoo Bem Liso\u003c\/strong\u003e developed to cleanse deeply while protecting the hair fiber against humidity, frizz, and daily stress. Prepares the hair for repair, nutrition, and nanoplasty treatments from the first wash.\u003c\/p\u003e\n\u003cp\u003e- Deep cleansing with humidity protection\u003cbr\u003e- Controls frizz without drying the fiber\u003cbr\u003e- Prepares hair for nanoplasty and smoothing\u003cbr\u003e- Ideal for dry and damaged hair\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0840\/0204\/6265\/files\/12-hair3_480x480.jpg?v=1702400202\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1162\"\u003e\u003cstrong\u003eBenefits\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e- Deep cleansing without damage\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Frizz and humidity control\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Prepares hair for professional treatments\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Shine, softness, and lightweight feel\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormula \u0026amp; Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Premium Coconut Oil\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Hydrolyzed Collagen\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Hyaluronic Acid\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Argan Oil\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Tanino Plus\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Compatible with nanoplasty protocols\u003c\/span\u003e\u003c\/p\u003e","brand":"BRUSH","offers":[{"title":"300 ML \/ PURPLE","offer_id":47699265880377,"sku":"BSH-PUR-300ML","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/0204\/6265\/files\/gps_generated_7731f5cb-f6fa-424e-a92e-a4f8a1d5ca27.png?v=1769796434"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/0204\/6265\/collections\/gps_generated_06a6f6da-5783-41b1-bf2a-ec2e0aac96a7.png?v=1779979798","url":"https:\/\/www.brushbrazil.com\/collections\/bem-liso-professional-hair-care-products-brazilian-nanoplasty-protein-system.oembed","provider":"BRUSH","version":"1.0","type":"link"}