About BRUSH

Great hair is not luck. It is the result of the right formula, in the right hands.

We started BRUSH in Sao Paulo, Brazil in 2017 with a single conviction: that professional-grade hair care should not be locked behind a salon door. That the same science, the same ingredients, and the same results that top stylists deliver to their clients should be available to everyone, everywhere.

What began as a passion for natural hair care has grown into something we are deeply proud of: a globally trusted brand, a portfolio of formulas that actually work, and a community of people who have transformed their hair and their confidence because of it.

Born in Brazil. Built for the World.

Brazil has one of the most diverse hair cultures on the planet. Straight, curly, coily, fine, thick, color-treated, chemically processed. Brazilian hair care has had to solve for all of it. That diversity is our laboratory. It is why our formulas are more versatile, more effective, and more inclusive than most of what the global market offers.

From Sao Paulo to London, Tokyo to New York, BRUSH products are trusted by salons and customers across the world. Not because of marketing. Because of results.

What We Make

Hair Proteins and Reconstruction Treatments

Our protein treatments are engineered to go where surface conditioners cannot. Deep into the cortex, rebuilding the structural bonds that heat, bleach, and time have broken. The result is measurably stronger, more elastic hair from the very first use.

Professional Shampoos

Every shampoo in our range is sulfate-free and formulated for a specific hair need: moisture, strength, color protection, scalp balance. Gentle enough for daily use. Effective enough to make a real difference.

Hair Masks and Deep Treatments

Our masks deliver concentrated repair and hydration in a single treatment. Rich in essential oils, vitamins, and active proteins, they restore softness, shine, and resilience to hair that has been through the worst.

Hair Botox and Smoothing Treatments

Our hair botox treatments fill the gaps and breaks in the hair shaft, creating a smoother, denser surface that eliminates frizz, adds luminous shine, and makes hair dramatically more manageable without harsh chemicals or permanent alteration of the hair structure.

Hair Fillers and Serums

Targeted, lightweight, and fast-absorbing. Our serums and fillers address specific concerns like porosity, breakage, and dullness with precision. The finishing touch to any professional hair routine.

Why BRUSH

Because your hair deserves more than a promise on a label.

Every ingredient in every BRUSH formula has a purpose. We do not add fillers, we do not use harsh sulfates or parabens, and we do not cut corners on concentration. What you see on the label is what is actually doing the work inside the bottle.

Professional-grade actives: the same ingredients used in top salons worldwide.
Sulfate and paraben free: safe for color-treated, chemically processed, and sensitive hair.
Cruelty-free and sustainable: formulated with respect for people and planet.
Globally trusted: used by salons and customers across multiple continents.
Made in Brazil: where hair care innovation has always been ahead of the curve.

Our Mission

To make professional hair care accessible. To create formulas that solve real problems for real hair. And to build a brand that people trust not because of how it looks, but because of how it performs.

We believe beauty is personal. Hair is personal. And the products you put on your hair should be chosen with the same care and intention as everything else you invest in.

What Our Customers Say

BRUSH hair botox treatment completely transformed my hair. I have tried everything over the years. This is the first product that actually delivered what it promised. Smoother, shinier, and so much more manageable.
Maria S., Brazil

I noticed a significant reduction in breakage within the first two weeks. My hair feels genuinely stronger, not just coated. The shampoo and mask combination is now a permanent part of my routine.
Anna K., USA

The protein treatment is unlike anything I have used before. My hair is more resilient, more manageable, and looks healthier than it has in years. I will not go back to anything else.
Yuki T., Japan

Join the BRUSH Community

Hundreds of thousands of people around the world have made BRUSH part of their hair care routine. Not because they were told to. Because they felt the difference.

Your best hair is not something you are born with. It is something you build, with the right products, the right routine, and a brand that actually delivers. That is what BRUSH is here for.